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Feature Story
 

The 4 P's of Entrepreneurial Success - by Michelle S. Butler 

Passion – Planning – Preparation – Perseverance  

Passion vs. Planning 

So, you’ve heard it before: “All you have to do to succeed in business is follow your passion,” right?  Wrong.   

I’ve seen a lot of people “follow their passion,” follow it right into the poor house that is.  You also need equal parts of planning, preparation, and perseverance. 

 

What entrepreneurs often forget

Entrepreneurs are enthusiastic, excited, and have big dreams and big goals.  The always have passion, and they tend to be very perseverant.  That excitement, however, often causes entrepreneurs to overlook the importance of proper planning and preparation.  

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